This Value Pack consists of The Marketing Plan Handbook, and Pro Premier Marketing Plan Package, 3/e, by Wood, 9780135136287 and Marketing: Real People, Real Choices: International Edition, 5/e, by Solomon, Marshall & Stuart, 9780131579101.

Marketing Plan Handbook and Pro Premier Marketing Plan Package, 3/e

Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.

Marketing: Real People, Real Choices: International Edition, 5/e

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.