If we want a happy and healthy, wealthy, low benefit dependent, low crime, well educated loyal nation, we need policies and programmes which promote these outcomes. The financial sector 'casino capitalism' has rewarded risk over responsibility, with catastrophic consequences. The Welfare State originally designed to mitigate the excesses of capitalism rewards mothers for staying single, traps people in dependency and makes poverty comfortable The Reward Society raises some uncomfortable truths and explores how can we break this cycle and improve productivity in ourselves and in our nation.