This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa. |
Tilaa jouluksi viimeistään 27.11.2024. Tuote ei välttämättä ehdi jouluksi.