The Good Witch is the official follow-up to her No. 2 BRIT Breakthrough certified debut, You Signed Up For This, and in many ways the older, wiser and scorned counterpart. Written in real time during her whirlwind 2022 touring schedule, The Good Witch served as a time capsule for Maisie, enabling her to chronicle a period of time in which she was searching for balance between career highs and personal lows.

Where You Signed Up For This was an observational, coming-of-age record, The Good Witch finds Maisie at her most introspective and self-reflective, drawing inspiration from the works of Joan Didion, J. M. Barrie, Greek mythology and Western movies; the record explores the complexities of romantic breakups, the preciousness of friendship and true value of self-worth. Exhibiting a newfound confidence, sharper storytelling and greater artistic ambition, Maisie created 'The Good Witch' across London, Suffolk, Stockholm, Bergen and LA, alongside Oscar Görres (Taylor Swift, Troye Sivan), Two Inch Punch (Sam Smith, Jessie Ware), Matias Tellez (girl in red), Brad Ellis (Jorja Smith, Little Mix), Joe Rubel (Ed Sheeran, Tom Grennan) and Elvira Anderfjärd (Tove Lo, Katy Perry).