An overview of the turbulent 1960s and 1970s through the lens of fashion, a period when demure silhouettes and pastels exploded into bold prints and tie-dyed psychedelic chaos and ultimately resolved into a personal style dubbed by Vogue the "New Nonchalance."


Mod New York traces the fashion arc of the 1960s and 1970s, a tumultuous and innovative era that continues to inspire how we dress today. During this period, demure silhouettes and pastels favored by First Lady Jacqueline Kennedy exploded into bold prints and tie-dyed psychedelic chaos and ultimately resolved into a personal style dubbed by Vogue the “New Nonchalance.”


Accompanying a major exhibition at the Museum of the City of New York, this book is beautifully illustrated by two hundred groundbreaking and historically significant designs by Halston, Geoffrey Beene, Rudi Gernreich, Yves Saint Laurent, Andre Courreges, Norman Norell, and Bill Blass, among many others, all drawn from the renowned costume collection at MCNY.


By the mid-1960s, clothing assumed communicative powers, reflecting the momentous societal changes of the day: the emergence of a counterculture, the women’s liberation movement, the rise of African-American consciousness, and the radicalism arising from the protests of the Vietnam War. New York City, as the nation’s fashion and creative capital, became the critical flashpoint for these debates. Authoritative essays by well-known fashion historians Phyllis Magidson, Hazel Clark, Sarah Gordon, and Caroline Rennolds Milbank explore the ways in which these radical movements were expressed in fashion. Of special note is Kwame S. Brathwaite’s presentation of the Grandassa Models and “Black is Beautiful” movement, which is illustrated with photographs by his father, Kwame Brathwaite.