What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?
How is sustainable strategic decision-making viewed by a former Member of the European Parliament?

Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.

The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.

Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice.
Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.

Online resources accompanying the textbook include:
For registered adopters:
- A test bank
- PowerPoint slides
- Answers to, or guidance on, the case study questions in the book
- A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations
- Teaching notes on using the 'Boardroom Challenges' in class

For students:
- Practitioner insight video interviews, and further videos providing advice on how students can enhance their employability
- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking
- Links to articles, cases, chapters, or multimedia resources to support students' further reading
- Additional case studies with exercises or discussion questions
- MCQs
- Guidance on how to analyse a case study
- Flashcard glossary
- Two additional chapters: Chapter 15 Designing effective strategy activities; Chapter 16 Strategy in practice: learning, reflecting, thinking