Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Contributions by: Filomena Antunes Bràs, Gema Calleja Sanz, Gilda Hernandez-Maskivker, Jordi Olivella Nadal, Miguel L. Pinheiro, Ana Lúcia Rodrigues, Ana Raquel Sampaio de Sousa, David Starr-Glass