According to the Global Entrepreneurship Monitor, only 12% of the global workforce desire to start or run a new venture. Studies have shown that only one in three businesses live to see their tenth birthday. Further, only 50% of the these businesses survive to see their third birthday. Many of us are discouraged to start a new project when the long-term survival rate is so low.

If you would like your company or cause to succeed, you're in the right place. Drawing from lessons in the healthcare, finance, non-profit and technology sectors, Macaulay shares 12 proven practices about how to be a leader who: fosters innovation in rapidly changing times; attracts the right talent to reduce turnover and knowledge drain; and retains the business and the trust of their customers. Be inspired, confident and eager to put these 12 best practices to work for you, your team and your organization.