What makes the difference between excellent and mediocre research? The answer is scientific rigor and innovation based on creativity. For both, critical reflexivity is essential for delivering research with uniqueness, high quality and impact. However, reflexivity is generally not taught as a subject in universities, and there are limited books exploring reflexivity in the research process. Addressing this gap, and designed for beginners, this book provides an accessible model on reflexivity for all its applications during the research process, from the first idea to the finished paper, book or thesis. It includes a number of graphics, tables, samples and checklists to make the concept easy to grasp and apply. It will support students in writing their first scientific assignments and can assist in the more complex research projects of experienced and postdoctoral researchers, and PhD students.