Smart investors have made ETFs today's hottest investment and the industry has responded by introducing some 700 new ETFs covering every conceivable investment option. Yesterday's ETF advice is simply no longer applicable: you need entirely new guidance that reflects the ETF marketplace's radically new realities. This book delivers that guidance, fully customized to your specific goals and objectives as an individual investor. The authors are singularly qualified to write this book. Tom Lydon's ETFtrends.com is the world's leading Web site on ETF investing for individuals; John Wasik writes regularly on ETFs as a leading personal finance columnist for Bloomberg News and bloomberg.com. In this book, they explain exactly how ETFs fit into today's complex universe of investments, and present specific roadmaps, strategies and model portfolios strategies for a wide range of investors, from young college graduates through retirees. You'll learn how to build and monitor an ETF portfolio; choose among the fast-growing array of ETFs; and profit from changing global market trends. Along the way, the authors cover virtually every type of ETF, including domestic and foreign stock ETFs; sector, commodity, and currency ETFs; fixed income ETFs, long/short ETFs, and even "actively managed" ETFs. They preview emerging ETF industry trends, and objectively address the key criticisms that have been leveled at ETFs recently, information you'll find in no other ETF book.