Applied Marketing Research
Sivumäärä: 336 sivuaAsu: Pehmeäkantinen kirjaJulkaisuvuosi: 1992, 11.07.1992 (lisätietoa)Kieli: Englanti Provides interesting illustrations and examples of the different kinds of practical problems that are involved in the application of marketing research methodology as an aid to managerial decision making. Thoroughly practical, it forms a complete and concise reference of methodologies and techniques for both the student and the practitioner.
A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.