Learn the step-by-step publicity tips that gets your message out easily and effectively so you have more visibility and more credibility in the marketplace. Topics include: ?Defining yourself and your audience ?Writing a press release ?Components of a press kit ?Compiling a media list ?Helpful hints for powerful PR practices Climb the ladder to an effective PR campaign the easy way. Answer your publicity questions with this insightful CD, jampacked with useful knowledge you can use the very next day. This information is the real nitty-gritty, containing practical methods designed to catapult you, your product or service into the public eye.