During the mid-1990s, Taiwan witnessed a remarkable proliferation of historical writings and cultural movements pertaining to 'the local'. 'Place (difang)' and 'community (shequ)' became two ubiquitous terms in the lexicon of being Taiwanese. This book is a critical examination of the socio-historical condition in which the discourse of local diversity emerged and gradually permeated Taiwan's public culture. Interweaving ethnographic sensibility and theoretical insights across disciplines, including anthropology, cultural studies and cultural geography the study elucidates the complex relationships between localism, nationalism and globalism. Not only is it a rare type of ethnography in Taiwan studies, this book also enriches our understanding of the increasingly significant field of East Asia (post)modernity.