From leadership to communication, technology to human resources, the authors identify twelve "measures that matter" and convincingly demonstrate the bottom-line implications of investing in (or ignoring) each of them Achieving, and the sustaining a competitive edge will depend on how well you and your company balance all twelve factors. Highlighting the most innovative strategies of organizations around the world, the authors present strategies for succeeding in the age of intangibles, and propose an ambitious agenda for reforming the ways in which corporate performance's recorded and evaluated.