Shortlisted for the Finnish Photobook Award 2023 and The Most Beautiful Book in Finland 2023.

SerraGlia is the alias of Italian architect and visual artist designer Lorenzo Servi (born 1979). Lives and works in Helsinki, Finland (2009 to the present).

Who would have thought that a simple cone-shaped marker could have such a rich and mysterious history?

In the late 1930s, a lengthy legal battle occurred over the ownership of the traffic cone. Surprisingly, neither side won because the jury believed that cone-shaped markers already existed before.

So, what kinds of cone-shaped artifacts existed before, and why?

Halfway between an art project and a visual essay, this book delves into the history of cone-shaped objects, from ancient times to the modern era, blending reality and imagination.

But "Cone Wars" goes beyond the world of traffic cones and aims to inspire us to stay vigilant in our surroundings: how can we critically observe and evaluate what we encounter every day?

The book also features an original essay by Dr. Everett Konemann, PhD, delving into how AI, ads, and art shape our understanding of the world we live in.