PRAISE FOR LEADING WITH CHARACTER
"Leading with Character can help you sharpen and define your potential legacy and, in the course of doing that, will make you a better leader in all aspects of your life."

—CHIP BERGH, CEO, Levi Strauss & Co.
"As a fan of Dr. Loehr's for over twenty years, I have been amazed by the continued evolution of his concepts while maintaining the initial building blocks he identified over thirty years ago. Leading with Character provides us with the source code required to define our own self-determined purpose while extending our thinking beyond self-interest to incorporate a more fulfilling concern for others."

—PETER SCATURRO, former CEO of U.S. Trust, Partner at Goldman Sachs, and Managing Partner at PKS Group
"As a journalist, I've been interviewing and writing about business leaders for four decades now, and I firmly believe something has changed profoundly in the last five to ten years. Business leadership has become less about giving orders, more about setting example; less about articulating a detailed strategy, more about setting values, directions, and guard rails. As a result, character becomes much more important. People want to work for someone whom they view as a moral leader, and they will model his or her behavior. The radical transparency of today's world means they will quickly see through leaders who are not authentic, and identify those who are. Character becomes critical."

—ALAN MURRAY, CEO, Fortune Media Corporation
"The unprecedented challenges of the twenty-first century demand leaders of every stripe who share one common attribute—a strong character of integrity and honor. After a half-century of studying and coaching world-class performers in all walks of life, this special book is Jim Loehr's magnum opus. His rigorous training program applies the modern science of human performance to the classical wisdom of character development. This practical guide is for those who have the courage and perseverance to follow this proven path to a life of significance by becoming your best self. If you are up for the challenge, read this book, turn off social media, and get to work."

—CAPTAIN GEORGE DOM, USN (Ret.), former commanding officer and flight leader of the Navy's Blue Angels