After agriculture and tourism, artisan work provides the next most significant source of income in many developing countries. Yet because of its image as a 'soft' or frivolous industry, some politicians and development professionals question whether the handcraft sector is worthy of investment. An opposing view holds that the creation of sustainable employment opportunities for poor people and a positive alternative to mass production outweighs the costs. Until now, the debate has been hampered by a lack of industry data. The Indian apparel group, MarketPlace serves as the perfect case study to provide this missing information. Like many fair trade companies, it has dual goals: to generate income in the global marketplace and foster the empowerment of the low-income workers who run and staff the business. In conducting interviews with MarketPlace's artisans, managers, and founders, Littrell and Dickson produced an in-depth socioeconomic audit of the group over time.
The result, "Artisans in the Global Marketplace", provides a quantitatively and qualitatively illuminating study of fair trade claims versus impacts and a methodology for assessing fair trade accountability that is sure to inform current practices in social entrepreneurship and business social responsibility.