Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: * Understand key characteristics of design thinking * Understand the 5 action phases of design thinking - Empathize, Define, Ideate, Prototype and Test * Empathize- Understand your customers / users * Define- Define clear project / business objectives * Ideate- Explore ideas and solutions * Prototype- Build and visualise ideas * Test- Review and decide best idea