MAXIMIZING THE AUDIENCE consists of two parts: The first part display a diversity of themes and topics: construction, dimensions, heraldry, nature morte, heroes of typography, textures, numbers, tourism, death and play. The second part shows client based design projects made during the years 1985-2000, such as corporate identity programs, trademarks, editorial design, information systems, web design, stamps, packaging, books, posters, and exhibition design.?