The revised and updated fifth edition of this classic text introduces strategic thinking and planning strategies to advanced undergraduate and graduate students as well as practitioners in the field of health care.





Demonstrates how strategic managers may become strategic thinkers

Shows how to develop and document a plan of action through strategic planning

Teaches managers to evaluate strategic plans, learn more about what works, and incorporate new strategic thinking into future planning, strategy formulation, or situation analysis.

Provides strategic momentum maps and other tools for evaluating the changing environment, analyzing data, and developing new strategic directions

Consists of ten revised chapters that contain new or updated Introductory Incidents and Perspectives

Appendix A has been revised to match new strategic thinking and implement the strategic momentum model

Contains 8 new cases plus 4 completely updated classics.



A designated textsite featuring an Instructor's Manual, downloadable exhibits from the text, and sample chapters is also available at www.blackwellpublishing.com/swayne.