The World Trade Organization and international denim trading is the first market report that focuses on analysing the international denim trading market and its key players. It discusses the important implications of China's entry into the World Trade Organization for the denim industry and analyses the denim trade in the major markets and the key players including USA, EEC, Japan, Hong Kong and China. Included are extensive and systematic primary data research; geographic distributions of denim trade; detailed description and analysis of major markets; comprehensive analysis of industry and its competitiveness and the impact of the World Trade Organisation.

The opening chapter covers international textile and apparel trading; this is followed by China's entry into the World Trade Organisation and its impact on the international textile and apparel trade. The main part of the book reports on denim product trade in specific international markets and the final chapters highlight strategic implications for denim manufacturers and traders.