At the center of Ars Electronica 2013 is one of science's greatest secrets, and one of the greatest technical challenges: memory and its storage. What is memory, how is memory created, and how is it lost-in nature, in technology, in the future?Since time immemorial, each new generation has speculated about what the ensuing one will one day think about them. Yet which factors ultimately decide what and how we remember? What role does memory play for each of us, for our families, our society, or even for the human race as a whole? And what is memory, anyway?Total Recall sets out on a search for the perfect memory, asking brain researchers, computer scientists, artists, and philosophers about their approaches, latest insights and interpretations, and about their plans and visions for a future in which we will be able to store everything. Ars Electronica Festival, Linz, September 5-September 9, 2013

Text by: Gerfried Stocker