Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as








How to harness the power of social media



How to use crowdsourcing effectively



How to choose appropriate room layout design software



How to manage and use guest-generated content



How to measure and evaluate your success



How to choose meeting registration software



How to promote your meeting with blogs, websites, podcasts, and more



How to hold virtual meetings and events



How to use search engine optimization to advantage



The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.



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