Published to coincide with Technicolor's centennial in 2015, The Dawn of Technicolor recounts the beginnings of one of the most widely recognized names in the American film industry. Following its incorporation in 1915, Technicolor developed a series of two-colour processes as necessary steps toward full-colour photography and printing. Despite success in the laboratory and in small-scale production, the company was plagued by repeated disappointments. With the support of patient investors and the visionary leadership of Herbert T. Kalmus, Technicolor eventually persevered against daunting odds to create the only commercially viable colour process for motion pictures. The Dawn of Technicolor investigates the vital make-or-break years, as the firm grew from a small team of exceptional engineers into a multimillion-dollar corporation. The authors chart the making of pivotal films in the process, from the troubled productions of Ben-Hur (1925) and The Mysterious Island (1926-29), to the early short films in Technicolor's groundbreaking three-color process: Walt Disney's animated Flowers and Trees (1932) and the live-action La Cucaracha (1934). The book spotlights the talented engineers and filmmakers associated with Technicolor and the remarkable technical innovations that finally made color films practical, changing the film industry forever.