As a manager you have a responsibility to deliver financial returns to your shareholders: how can you balance this obligation with your responsibilities to society and the environment? This book offers an innovative approach to meeting this challenge in a language familiar to business. The key, according to the author, is to create value for investors as well as society and the environment in an integrated bottom line. The book provides detailed case studies of leading companies illustrating this new paradigm in practice. Its engaging, straightforward text tells the reader how to compete and thrive in an
increasingly complex world.