The strategic importance of risk-management is a concern at the forefront of most organisations. Increasingly, uncertainty about macroeconomic environment of the firm is a major concern. It is essential for top management to formulate new strategies to deal with such uncertainty (in terms of uncertainty about exchange rates, interest rates, prices etc.) as traditional financial management is not sufficient. This book deals with the broad management issues related to the uncertain environment in which we operator. The authors look at industry-analysis in order to assess competitiveness based on firms' intrinsic skills.