A step-by-step guide to turning strategy into action

Based on the authors' 20-year journey through the minefields of strategy research and consulting with clients ranging from aerospace, software, hotels, and HMOs, to an academic association Dynamic Strategy-Making shows that the central strategy question for CEOs is "how to execute" strategy rather than concentrating on the "what" of strategy. The authors reveal what it takes to build, maintain and implement a strategic direction that will last and provide a step-by-step guide to making strategy work in organizations.

Larry E. Greiner (Los Angeles, CA) is Professor of Management and Organization in the Marshall School of Business at the University of Southern California. Thomas G. Cummings (Los Angeles, CA) is Professor, Chair of the Department of Management and Organization, and Director of the Leadership Institute at University of Southern California.d Business School and Chairman of True Point, a research-based consultancy.