Launched in January 1957 by Harvey Kurtzman and Playboy publisher Hugh Hefner, Trump partnered Kurtzman with many of his "usual gang of idiots" from his time at MAD - famous humor artists such as Jack Davis, Al Jaffee, and Wally Wood. They were joined by such dynamic humorists as Arnold Roth, comedians Mel Brooks and Doodles Weaver, and TV writer and novelist Max Shulman (creator of the character Dobie Gillis, who appeared in dozens of stories, a movie, and the popular TV series The Many Loves of Dobie Gillis). Though it lasted only two issues, this first effort after Kurtzman's historic split from MAD was the breeding ground for the magazines Humbug and Help! - and would ultimately lead to the more than thirty year run of Kurtzman and Will Elder's landmark character Little Annie Fanny in the pages of Playboy magazine.