Investment Behaviour explores the relationship between competing
demographic factors, personal awareness and perceived attitudes to risk in
shaping the behaviour of individual investors in the stock market. Arup Kumar
Sarkar and Tarak Nath Sahu analyse the suitability of using Behavioural Finance
theories in understanding investor behaviour across developed, developing and
under-developed country contexts and in all types of stock markets. Across an
in-depth study, the authors examine differing variables impacting on behaviour,
give an overview of the empirical and theoretical literature, and also provide an
analysis of the empirical findings of their investigation. The book promotes a
greater understanding the psychological foundations of human behaviour in
financial markets to facilitate the formulation of more individual-centered
financial policy.