Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, science, and art of sharing and its importance to both individuals and brands in the emerging “sharing economy.” It is meant for entrepreneurs and marketers who want to make their content more valuable (and shareable), and for individuals who want to understand the power of sharing to grow their personal brand.