McGraw-Hill Education Asu: Pehmeäkantinen kirja Painos: 5. painos Julkaisuvuosi: 1990, 31.01.1990 (lisätietoa) Kieli: Englanti
This revision of the core introduction to management text based on the ninth edition of the parent text features Perspectives to illustrate real-world applications and Exercises/Action Steps. New material includes social responsibility and ethics, planning premises, electronic media in communication, POM, and an updated section on international management.