Essential Mathematics for Economic Analysis, 2/e

Essential Mathematics for Economic Analysis provides an invaluable introduction to mathematical analysis and linear algebra for economists.   Its main purpose is to help students acquire the mathematical skills they need in order to read the less technical literature associated with economic problems.  The coverage is comprehensive, ranging from elementary algebra to more advanced material, whilst focusing on all the core topics usually taught in undergraduate courses on mathematics for economists.

Marketing: Real People, Real Choices, 4/e

Introduces marketing from the perspective of real people making real marketing decisions at leading companies every day.  In each chapter, a real marketer is highlighted and students are asked to consider a dilemma the marketer recently faced as well as three options the marketer had to choose from, and then decide which option they would choose and why.  The end result: students don't just read about marketing, they meet real marketers and make marketing decisions -- they experience marketing.