This superb volume aims to incorporate cutting-edge research designed to transcend the barriers between business and sport. It explores the ways in which diversity can be suppressed by dominant forces.It focuses on the organizational consequences of making sense and assigning meanings to diversity in sporting organizations, paying particular attention to the different approaches used in Europe and America. It concludes with a discussion on their various successes and the ways in which these approaches can be combined to produced a coherent strategy for dealing with diversity in sporting organizations.