How are products and everyday items created, which their owners like to use, value greatly and identify with? Things with a high practical value and that are functional, durable and beautiful. Based on the writing utensils by Lamy, the catalog shows an example of the complex design process behind creating a product, including models and sketches by Phoenix Design, Wolfgang Fabian, Sieger Design, Naoto Fukasawa, Richard Sapper or Franco Clivio.