Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.

In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than a hundred interviews—including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors. Kim offers revelations at every step.

A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.