Controversies in Contemporary Advertising, Kim Bartel Sheehan, SAGE Publications, Inc

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Controversies in Contemporary Advertising

Kim Bartel Sheehan

76,90 €

SAGE Publications, Inc
Sivumäärä: 344 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2003, 04.11.2003 (lisätietoa)

"This is an important book for those contemplating entering the advertising field as professionals. The book exposes readers to the issues that most professionals will likely confront in this highly volatile, often controversial, industry. Most importantly Bartel Sheehan provides logical, concise arguments exposing multiple perspectives that will help those new to the advertising industry better understand both sides of a number of complex issues."

--Chris Cakebread, Boston University

Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

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