The book is a motivational book devoted principally to creative people such as writers, painters and sculptors. The book shows how a business man who had lost his business, home and family through divorce began to make small amounts of money from painting. It describes how he decided to use his business acumen and marketing experience to turn that small income from paintings into a business that earned 10's of thousands of dollars from each painting. It discusses the tensions that exist between creativity and the quest for profit. It provides proven methods for making money from creativity.