It is often said that in order to succeed, one needs to learn the `tricks of the trade'. However, this is not true. Good professionals learn the trade. This is what You Can Sell teaches you how to do-to gain thorough knowledge of the trade, better understanding of the task at hand and sell your way to success.

This book explains how to:

* Gain success and avoid pitfalls
* Meet and exceed goals
* Establish credibility and grow
* Gain a competitive edge
* Learn the qualities of a winning professional.