Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process--how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings--provides a path for students who wish to develop and conduct research projects.