This valuepack consists of Strategic Brand Management: International Edition, 3/e (ISBN: 9780132336222) and Brand You, 2/e by Solomon (ISBN: 9780132299398)

Strategic Brand Management: International Edition, 3/e

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Brand You, 2/e