In this book the author provides a structure for the evaluation of any hospitality project - either a new business or an existing business. He analyses the objectives and factors to be taken into consideration and suggests ways any such analysis should be presented for maximum effect.
 The book deals with residential hotels and motels, as well as with restaurants, theme parks and resorts. It examines finance, construction, budgets, staffing, advertising, politics, cultural issues, and other vital matters. A chapter on environmental issues is helpful in addressing topical green issues.
 The book deals comprehensively with the theory of project evaluation, and includes practical case studies. It concludes with advice on the presentation of the report and an example of an effective evaluation.