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For the undergraduate and graduate e-commerce course in any business discipline.

 

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.