What are Fashion Brands?
- Fashion Brand Merchandising
- Fashion Brands in the Marketplace
- Fashion Brands and Consumers
- Products, Services, and Fashion Brands
Building Fashion Brands
- Planning Fashion Brands
- Elements of Fashion Brands
- Fashion Brand Communication
- Fashion Brand Experiences
Developing Fashion Brands
- Changing Nature of Fashion Brands
- Expanding Fashion Brands
- Measuring Fashion Brand Performance
- Fashion Brand Portfolios
Working with Fashion Brands
- Organizing the Fashion Brand Team
- Business and Social Issues of Fashion Brands
- Future Trends of Fashion Brands
- "Focus on Fashion Brands" features an article or case study relevant to the topics of the specific chapters
- "BrandBlog" provides online discussion topics to help facilitate a Web-based course design
- "Brandlab" offers an opportunity to create a fashion brand
- End of chapter material includes key terms and review questions designed to assist development of your career
- Eight-page insert consists of full-color photographs
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom