Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

What You’ll Learn

• Take a behind-the-scenes tour of AdWords, including how to create an account
  
• Create and launch a campaign as well as ads, including keyword tools
  
• Monitor a campaign, including time frame, clicks and CTR, and reporting
  
• Implement various campaign strategies, including support email and dealing with errors
  
• Use Ad extensions as well as site links
  

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.