New to this Edition
- Increased number of case studies and sidebars
- International examples and case studies address the effects of globalization
- More information on menswear, children's wear, and special-size markets
- Updated tables and statistical information and new photo examples
- Discussion of technological advancements related to product development
- Appx describing careers in product development & resources for additional research
- The context of a global agile manufacturing environment
- Best practices of major product developers
- Challenging hands-on product development activities
- Instructor's Guide includes course outlines, suggestions for teaching each chapter, and guidelines for overseeing and evaluating product development projects.