An up to date look at Black beauty and fashion blogs and what it is to be an Afropolitan. Christelle Kedi is Director of the African Fashion and Arts Centre in London and is a well-known expert on beauty and fashion. In this book she looks at * Black European fashion trends* Black blogs and e-marketing* Business strategies an d web design* Marketing to female and male readershipShe provides case studies of fashion, beauty and lifestyle promotion and an overview of 21 examples of Black blogs.The argument is backed up by useful graphics, diagrams and photographs.