The aim of this book is to present research and recent studies carried out by researchers working in the field of consumption and media in relation to children, in order to shed light on the relationship between consumption, media and communication in general and in particular in relation to children and adolescents. The idea behind the book came - among other inspirations - from the International Conference on Child and Teen Consumption which took place at the Copenhagen Business School in 2006. The authors of the articles express different disciplinary traditions and various perspectives on the above mentioned themes.