The Gstaad enjoys a high level of prestige and international renown. In spite of this, it has remained truly Alpine, with its charming chalets and authentic traditions like cheesemaking over wood fires. Or as acting legend Julie Andrews once said: "Gstaad is the last paradise in a crazy world".

The region has a further 9 chalet villages alongside Gstaad, located at an altitude of between 1,000 and 1,400 metres. According to legend, God wanted to take a short rest whilst creating the world. The imprint of his hand thus shaped the Saanenland region. His five fingers formed the valleys, with Gstaad nestling in their midst. And Alpine villages lie among the lakes and mountains.

Gstaad has 200 farms, 80 of which still use Alpine pastures and around 7,000 cows in the region. At the same time, a range of diverse leisure amenities such as tennis championships, music festivals, beach volleyball, polo matches and country and western music events in summer and in winter. In addition, visitors will find first-class hotels, outstanding shopping facilities along the traffic-free promenade and an airport.