The purpose of this guide is to provide a better understanding of the concept and practice of entrepreneurship. This guide has been prepared for people who want to start a farm business for the first time and for farmers that want to make changes to their farming systems by introducing high value enterprises directed to the market. This guide can also help extension workers be better able to help farmers develop the skills and spirit of an entrepreneur. It is part of a series of booklets on farm business management designed to help extension workers support farmers.