E-Marketing: Pearson New International Edition
Sivumäärä: 432 sivuaAsu: Pehmeäkantinen kirjaPainos: 6. painosJulkaisuvuosi: 2013, 23.07.2013 (lisätietoa)Kieli: Englanti For courses in Internet Marketing or E-marketing.
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.